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ESCUDO SIN ESCUDO

Pepsico / Escudo Beer

WHAT HAPPENS WHEN YOU REPLACE A CATCHY 12-YEAR-OLD SLOGAN WITH A BUNCH OF PHONETICALLY SIMILAR NONSENSE PHRASES? To demonstrate how well positioned was the brand in the Chilean market, we did a simple radio experiment that became an insta-viral.
Case Study:
Radio Executions:
NICOLÁS PÉREZ / CREATIVE DIRECTOR (COPYWRITER)
+56 9 4073 1347        NICOLAS.PEREZ@COLLAPSE.CL